![]() ![]() But the merchandising? Well, not so good. Duke determined that the marketing changes and the cleaner stores were a good thing. This is where you might think twice about attaching your name and a brand to an idea.īut when Mike Duke stepped into the CEO job in February 2009, Wal-Mart was already well into implementing the radical overhaul of its U.S. But was it working? The answer was no, same-stores sales slumped for five consecutive quarters. Project Impact was known by everyone – customers, shareholders and employees. Most controversially, Wal-Mart cut by thousands the number of items that it carried in each store, deciding that it would be more efficient to focus on fewer brands. Store managers were ordered to clear the Action Alleys completely. They made store maintenance a priority and rolled out a redesign program that opened up sightlines and made signage more readable. Project Impact set out to create a cleaner - both literally and figuratively - shopping experience that would appeal to more upper-middle-class shoppers. For decades, when shoppers entered a Wal-Mart, they could expect the so-called Action Alley - the primary traffic artery from the front to the back of the store that crosses aisles - to be packed with deeply discounted items. “Stack ’em high and let ’em fly!” was his philosophy about how to display products to his customers, and it remained the organizing principle long after he was gone. Sam Walton himself always favored a cluttered presentation. Masterminded by Castro-Wright, the goal of the ambitious Project Impact was to tighten up the company’s operations - from the logo to making the stores look better and brighter. Just about everyone in the company is aware of Project Impact. Wal-mart uses this practice for ideas, projects and initiatives. Whether the critics ultimately love the book or trash it, it is the title that everyone uses to talk about the many written pages. How would you recommend a book to a friend if it were not for the standard practice of giving a book a title? Even prior to publishing, books have a working title so everyone involved can reference the book. ![]() This increases recall, drives water-cooler conversations and easily associates with you. Titling Retention is associated with the act of titling your initiative, project, story, etc. Without a title, how will people reference it? You want your listeners to retain the concept and be able to recall specific facts, talk to others about your idea and associate it with you. When you give your idea a title, you brand it. ![]()
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